A company's logo is one of the primary means of representing the company and creating brand recognition. Our goal in creating a logo for a client is to ensure that their style and values are evident in the logo and that the design is one they will be proud to display on all of their products and literature.
Escalon Medical Imaging: Designing EMI's logo started with the notion that everything should symbolize the eye. Round letters and forms were selected for the rough versions, and as the design evolved the logo also came to represent the camera and light source used in ophthalmic photography, EMI's target industry.
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