Organized content is crucial to attracting and keeping visitors coming to a site. If users have a hard time finding
what they're looking for on your site, they won't be back for a second visit. This is where planning and
Trek Medical Products: The first in a series of Escalon company sites we created, Trek carries the largest product line and provides more information to a wider target audience. The site layout keeps all of the content organized and easily accessible to users, the hierarchical navigation system keeps almost every page within two clicks of any other part of the site.
In building this site, part of the challenge was updating Trek's product catalog from the old paper version and showing a clean representation of all of the products. For products lacking photos and for products that were in development, realistic 3D renderings were created. The 3D images worked so well that they were used on the site, in magazine advertisements, and on marketing flyers to promote the products.
More sites: Gates Recreation and Parks Dept. | EVA | EMC |